Accountability you can trust.

Liminally is the direct expression of the two people who lead it. Its conviction, its standard, and the way it works begin with them — Siddharth Parekh and Yoma Shah.

Two minds. Two decades between them. One standard.

The firm is the direct expression of the two people who run it. Here is the record they bring to it.

Siddharth Parekh

Founder & Managing Director

He holds that marketing is a science, not an art — equal parts psychology, market forensics, global economics, and mathematics. Opinion is where brands stall; evidence is where his begin.

A decade spent building positioning, content, and growth systems — across gemology, sports retail, education, and consumer brands — has only hardened the conviction: a brand is a system, diagnosable before it is built and judged by what it compounds, not by what it promises. The findings don’t negotiate with the narrative.

10+

Years

In Marketing

Sectors

FMCG To Finance

35+

Brands

Grown · 2 Built Ground-Up · 7 Startups Scaled

Expertise across

FMCGGems & JewelleryFinancial ServicesRecruitmentE-CommerceSports RetailEducationReal Estate

Between them

18+

Years

Combined Experience

Fields

Sectors & Disciplines

100+

Brands

Built & Grown

Yoma Shah

Chief Executive Officer

She holds that a brand is won or lost in the details no one else looks at twice — and that earned trust is the only growth that compounds. Eight years and five disciplines deep — brand, content, performance, and the systems that bind them — she knows where that trust is built and where it quietly leaks.

As the CEO of Liminally, she holds the company to one unbending standard: nothing leaves Liminally that would not survive the scrutiny it turns on everyone else. Across sixty-plus brands, that is why the work holds. The standard the work answers to is hers.

Years

In Brand & Growth

Disciplines

Brand To Performance

65+

Brands

Shaped & Grown

Fluent across

Brand StrategyContentPerformance MarketingSocial MediaCreative Design

Two people. One conversation away.